Let’s talk about focus and why it matters where you put your time and energy in your business. Especially if you are just starting out.

There is an old marketing saying that which is measured and tracked, improves. Have you ever wondered why that is? If you start to track the size of your list, you notice fresh subscribers joining on a daily basis. When you track your sales, the numbers start to go up. It even happens outside of business. If you step on the scale each morning and record your weight, it will likely start to move in the right direction.

Why is that? 

It’s because tracking and recording results puts your focus and energy on whatever it is you are tracking. In this case, you are often doing it unconsciously. You skip that second helping at dinner or send out a tweet promoting your newsletter before calling it a day. In other words, what you focus on matters. 

Take a moment to think about where you want to see growth over the next month, quarter or year. Do you want to add a new list building funnel? Do you want to create a secondary stream of income? Do you want to grow your paid membership? Do you want to add a certain amount of paid products? If so, how much more revenue do you want this to generate per month? 

Be specific in these thoughts get your journal out and write them down. Create goals for yourself. They will help you focus when it comes time to decide what to work on. Review those goals regularly and track your progress. Are you focusing on the right tasks? If you’re not seeing results in a reasonable amount of time, it may be time to switch focus to something else. 

It is most importantly that you work on only one task or one project at a time. This is another place where focus shines. By working on one thing at a time, you’ll get it completed quickly and see results faster. Let’s look at product creation as an example.

Let’s say you want to publish three new eBooks this year. You have two options. You can focus on one book at a time, or you can try to write all three of them simultaneously, jumping from one to the next as the mood strikes. 

If you focus on one at a time and get that first book finished within three months, you can have it up and selling by the beginning of the month. It’ll start to generate income for you. If, on the other hand, you split your time equally between the three books, you won’t have anything ready to publish until the very end of the year or the beginning of the next one. That’s a big difference. You’re losing nine months of sales of book one and three to six months of sales on book two. Focusing on the other hand allows you to benefit from your hard work more quickly. Book one in this scenario would be making you money the entire time you work on book two and three. 

I hope this convinces you that focus is important. What you focus on matters and focusing on one project, one task, one goal at time does as well. What will you focus on first? Write down what you need to be focusing on or add it in your calendar so you know that is what you need to FOCUS on…

Remember, I believe in you xx

PS: Do you have any questions if so just scroll down below and place your comments. I love to know your thoughts..I look forward to it.